Mayank Pareek on the #madeofgreat Partnership.

Watch Mr. Mayank Pareek, in discussion with CNBC Storyboard Editor - Anant Rangaswami, where he shares the backstory on how Tata Motors approached Lionel Messi, and Football being the new cool in India. He also talks about the pioneering spirit of Tata Motors and the motivational impact this association has had on dealer partners and employees, alike.

Strategy
The Panel

Kunal Jeswani

CEO, Ogilvy & Mather India

Sandeep Mehta

Vice President, Wizcraft International Entertainment Pvt Ltd

Deepak Netram

Sr Vice President, Lodestar Universal.

Amaresh Godbole

Managing Director, Digitas LBI

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