An inside view into the foundation of brand building

Scan through a bank of expert interviews and in-depth documents to understand what goes behind devising mega brand strategies.

VIDEO

Watch Mr. Mayank Pareek, in discussion with CNBC Storyboard Editor - Anant Rangaswami, where he shares the backstory on how Tata Motors approached Lionel Messi, and Football being the new cool in India. He also talks about the pioneering spirit of Tata Motors and the motivational impact this association has had on dealer partners and employees, alike.

Strategy
press release

Tata Motors signed on star football player and 4 consecutive times FIFA World Player of the Year, Lionel Messi, as it’s long-term Global Brand Ambassador to promote and endorse it’s Passenger Vehicles, globally. To start with, Tata Motors will first roll-out the association campaign, #madeofgreat, starring Lionel Messi.

Strategy Case Studies
The Panel

Kunal Jeswani

CEO, Ogilvy & Mather India

Sandeep Mehta

Vice President, Wizcraft International Entertainment Pvt Ltd

Deepak Netram

Sr Vice President, Lodestar Universal.

Amaresh Godbole

Managing Director, Digitas LBI

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