A couple of weeks before the car’s launch, India’s top auto journalists were invited for an exclusive, all-access ‘Media Drive’ at Alila Diwa Goa, a resort in the beach capital of India. A unique experience crafted just for them, the briefing session was conducted in a room that had a football locker set-up. A customised kit along with jerseys tagged with their names awaited each of the journalists.This was not just a test drive of the Tiago from Tata Motors, but a celebration of a product that the team at Tata Motors was proud of.
The entire team that worked on the project, including Mayank Pareek, President, Passenger Vehicles, Tata Motors, Tim Leverton, Head – Advanced Product Engineering, Tata Motors, Pratap Bose, Head of Design, Tata Motors and Delna Avari, Head (Marketing Communication & Services) , Tata Motors, were present to interact with the media and share the vision that the car embodied.Here are some of the highlights from the media drives in Goa.read more
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