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A couple of weeks before the car’s launch, India’s top auto journalists were invited for an exclusive, all-access ‘Media Drive’ at Alila Diwa Goa, a resort in the beach capital of India. A unique experience crafted just for them, the briefing session was conducted in a room that had a football locker set-up. A customised kit along with jerseys tagged with their names awaited each of the journalists. This was not just a test drive of the Tiago from Tata Motors, but a celebration of a product that the team at Tata Motors was proud of.Strategy Case Studies
Tata Motors, being an organisation that recognises the power of the digital medium, has a long-term active connection with various communities online. Digital influencers play an important role in dispersing information to the audience online while helping brands build further trust with their followers. Keeping this in mind, we collaborated with IndiBlogger, one of India’s largest blogger networks. They were our online audience’s peers and therefore the perfect spokespeople for Tata Motors.Strategy Case Studies
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