A couple of weeks before the car’s launch, India’s top auto journalists were invited for an exclusive, all-access ‘Media Drive’ at Alila Diwa Goa, a resort in the beach capital of India. A unique experience crafted just for them, the briefing session was conducted in a room that had a football locker set-up. A customised kit along with jerseys tagged with their names awaited each of the journalists. This was not just a test drive of the Tiago from Tata Motors, but a celebration of a product that the team at Tata Motors was proud of.
The entire team that worked on the project, including Mayank Pareek, President, Passenger Vehicles, Tata Motors, Tim Leverton, Head – Advanced Product Engineering, Tata Motors, Pratap Bose, Head of Design, Tata Motors and Delna Avari, Head (Marketing Communication & Services), Tata Motors, were present to interact with the media and share the vision that the car embodied. Here are some of the highlights from the media drives in Goa.read more
Write to us.