India Wakes Up To Lionel Messi’s Namaste!

The mobile phone is undeniably the largest communication medium in this day & age. Additionally it also gives us an opportunity to personalise an experiences for individual users.

Recognising this as a great opportunity, we tied up with Truecaller, a multi-functional caller ID application, on picking up the call, one heard Lionel Messi say ‘Namaste India’.

The excitement levels rose when people saw that Lionel Messi was calling them.

On picking the call up, one could hear Lionel Messi say ‘Namaste India’. A voice over followed, confirming to the audiences that it was indeed Lionel Messi saying hello to them.

Those who received the call were thrilled to get a personal call from the one of the best football players in the world.

The Panel

Kunal Jeswani

CEO, Ogilvy & Mather India

Sandeep Mehta

Vice President, Wizcraft International Entertainment Pvt Ltd

Deepak Netram

Sr Vice President, Lodestar Universal.

Amaresh Godbole

Managing Director, Digitas LBI

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