At Tata Motors, we believe that the digital medium holds immense potential and is at the core of every campaign that we execute. Tata Motors looks at digital media not only as a communication opportunity but also as an entire online customer experience.
With Tata Motors being a digital first organisation, a partnership with one of the world’s biggest social media event was a prerogative.
What is Social Media Week?
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world. Human connectivity is being reimagined and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create. Social media week in India started in September, 2013.
With the momentum going from our #madeofgreat partnership with Lionel Messi, we were looking for our next partnership that was aligned with our vision and would assist in its amplification. Social Media Week was a global event that we believed in and this partnership was the culmination of our belief in the power of digital.
On day 1 of Social Media Week, the opening keynote was delivered by Delna Avari, Head of Marketing Communication & Services, Passenger Vehicles Business Unit, Tata Motors. It was focused on the choice of making Lionel Messi, the Global Brand Ambassador.
(VIDEO – Delna’s Key Note Speech)
A follow up panel discussion that focused on ‘The Integration Challenge’ was conducted with Delna Avari and Tata Motors’ various agency partners’ heads. The discussion was based on executing a campaign that utilizes various mediums, seamlessly. Something that Tata Motors believes in firmly.
(Video – Panel Discussion)
The main stage that hosted several established speakers over the next 5 days was termed the ‘#madeofgreat stage’.
The attendees also had the chance to get a special moment with Lionel Messi via an Augmented Reality installation at the venue. They could simply pose at a demarcated place and get a printed picture with Messi in the frame.
With that, live content was uploaded on the #madeofgreat social media channels for our audience to interact with.
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